Let’s suppose, the website you want to build is an online storefront website, the next question will be how to choose a niche for an online storefront (e-commerce) website?
A niche is a specialized interest, that is limited to a specific area.
Why it is not advised for a starter to choose a general store?
Your first difficulty will be filling, selling, and maintaining hundreds of products, let alone marketing and customer service…
Unless you have plenty of time and a big budget to hire people to do it for you.
The problem: a website with many categories and hundreds/thousands of products will not be an easy business to maintain.
The Solution: It’s wise then to start with a specific interest and then grow up as needed.
1. Know the Categories
For a storefront website, It’s easy to know what is general and what is particular.
You can simply visit any well-known e-commerce website like eBay or AliExpress and then check the different categories available there.
2. Narrow it Down
Now that you know the categories, select a general one – let’s say “Electronics”, and narrow it down until it becomes controllable.
3. Competition Level
In this step, you need to check the level of competition in the specified niche.
Keyword Planner by Google Adword is a free tool that gives you an idea of how much difficult it is to advertise in the selected niche.
4. Keyword Tunning
What if the competition is high, what should I do?
A solution to this is to tune the keyword a little bit by reversing the words and adding other keywords such as “Smartwatches Made in China” or “Android Smartwatches Made in China”, etc.
Okay and what if the competition is always high? What should I do?
5. Make a Whole New Category
If you narrowed down your niche at a point that you’re able to master and control your business, but you always find that the competition is high, that doesn’t mean you will not succeed, but only that it’s going to be difficult to compete with others running ads and you need to spend more money to stand out.
As of now, the keyword “Smart House” has a low competition and a high search volume.
It’s a good niche for a new business.
Let’s go for Smart House then!
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