A niche refers to a specialized area of interest that is limited in scope. For an e-commerce website, this means targeting a specific market with specialized products such as car parts, athletic shoes, or wedding rings.
In contrast to a general store like AliExpress, Amazon, or eBay, which offer a wide variety of products in multiple categories, a niche store is more focused and specialized. It is generally not advised for beginners to choose a general store for several reasons.
One of the biggest disadvantages of a general store is that it is difficult to control and master. With such a wide range of products, it can be challenging to compete with established e-commerce stores that have been in business for many years. Selling and maintaining hundreds or thousands of products can also be a daunting task, particularly for a new business with limited resources.
Instead, it is wise to start with a specific interest or niche and then expand as needed. By choosing a specific market, you can focus your efforts on a targeted group of customers and specialize in providing products and services that meet their needs. In the following steps, we’ll explore how to come up with a profitable niche for your e-commerce website.