A niche is a specialized interest, that is limited to a specific area.
For an e-commerce website, it means a specialized market that contains specific products like car parts, athletic shoes, wedding rings, etc.
This is by contrast to a general store that gathers all sorts of categories of products within it like AliExpress, Amazon, eBay…etc.
Why it is not advised for a starter to choose a general store?
The biggest disadvantage of this is that it is difficult to control and master.
By choosing a general market, it’s going to be difficult for your website to compete with established e-commerce stores that are in business for many years.
Let’s say you are interested in Electronics (a general market) and you want to sell all types of electronics…
Your first difficulty will be filling, selling, and maintaining hundreds of products, let alone marketing and customer service…
Unless you have plenty of time and a big budget to hire people to do it for you.
The problem: a website with many categories and hundreds/thousands of products will not be an easy business to maintain.
The Solution: It’s wise then to start with a specific interest and then grow up as needed.
In the following steps, you will learn how to come up with a profitable niche.ch