The newly built website needs to be optimized for search engines.

This process is known as SEO.

SEO helps your website rank on search engines that will bring you a lot of visitors.

The technical side of it may seem difficult, but in WordPress, most work can be done using ready-plugins and well-structured themes.

In the following lines, I’ll share with the first SEO actions that should be completed to optimize the new website.

SEO illustration

1. Join Google and Bing Webmaster Tools

Since Google and Bing are the most popular search engines, it’s important to join their webmaster tools by creating an account on Google Webmaster Tools and Bing Webmaster Tools.

Webmaster tools help site owners optimize their websites with the detailed reports and technical suggestions offered.

2. Optimize Your Website With Plugins

  1. WP Super Cache: it will speed up your website by caching your pages.
  2. Jetpack: it will speed up your images load times with the help of their fast and secure servers around the globe.
  3. Yoast SEO: a plugin that fixes most of your website’s basic SEO issues.

3. Submit a Sitemap to Search Consoles

A sitemap is a file that contains a bunch of links to your websites’ content.

It informs search engines of how your site is structured and notifies them of new publications.

Yoast SEO plugin handles it for you. It creates a complete and detailed sitemap, ready to submit to search engines. 

4. Check Your Website Loading Speed

Google and other search engines love websites that load fast.

The PageSpeed Insights tool is made to help you understand different types of loading problems.

It gives you a complete overview of all issues hindering your website’s load speed with a list of suggestions to fix them.

5. Use External Tools to Diagnose Your Website

Other tools on the web can also provide you with detailed reports of your website for free.

The SEO SiteCheckUp, for instance,  analyzes your website and shows you a list of suggestions that will help you fix your website’s SEO errors.

In addition to this, I suggest the  Bing Webmaster Tools. It has a powerful SEO tool as well.

To get a better understanding of your website, it’s very important to try both the main URL and any single post URL.

6. Check Your Website Structured Data

A website with a good structure helps search engines identify its different parts: The headlines, the content, the author, the date in which a post or a page was published, and all the necessary pieces of information.

The Structured Data Testing Tool checks on this and tells you whether your site is well structured or not.

In case it finds many errors or shows a blank page, it means that it is not very well coded.

You’d better change it.

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