In the first part titled “Before you buy a WordPress Theme: Check its Structure” I explained how to check whether the theme is very well structured.

In this second part of what you should do before buying a WordPress theme or a Blogger template, I will show you how to check the loading speed of the theme knowing the fact that search engines prioritize websites that load faster than those that fail to load quickly.

Using the PageSpeed Insights Tool

The PageSpeed Insights tool is usually used by web developers to diagnose the different types of website loading issues.

It can also be used by anyone to see if the theme makers know what they were doing while coding the theme.

By using this tool, you can see yourself whether the theme has been optimized to load quickly.

And in case you notice that there’s no optimization, then there’s no need to waste your money on it.

To verify the loading speed of a theme:

1. Open the PageSpeed Insights Tool.
2. Enter the URL of the web page and click Analyze.
3. Check the Optimization level.

Here you should test the main URL of the website and one URL of any post.

If the optimization is ranked Good, it means that the theme is very well coded.

Be aware that it’s very difficult to get a 100% rating since many other factors that are beyond how the theme is coded also affect the loading speed such as server redirections, server response time, image size, etc.

What you should be looking for here is the type of optimization applied regardless of those independent minor errors.

A Good Example

In the following picture, you can see an example of a good theme.

Testing a website on PageSpeed Insights Tool.

It is a good theme because:

1) The optimization is ranked Good, 88/100.
2) Some optimizations are already present.
3) There are some minor problems that are not theme/template related.

In the next few lines, you will discover some of the optimizations that should exist.

Optimizations that Should Exist

Some of the optimizations that should be present are:

1) HTML, CSS, and JAVASCRIPT should be minified.
2) The theme should make no redirects.
3) Visible content should be prioritized.

Optimizations that are already present - PageSpeed Insights.

If you already have bought the theme but one of these optimizations is lacking, you can use plugins to optimize it.

But be careful, the structure varies from one theme to another, and in most cases, plugins may not work properly.

That’s all.

If you have any questions or suggestions, don’t hesitate to use the comment box below.

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